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Three Spheres of Buy-In

  • Mar. 2nd, 2006 at 9:42 AM
ash snow
One way of looking at membership in a local community is in terms of levels of commitment and participation (which together I refer to as "buy-in"). As with all models, this one is arbitrary, and should only be used as a way of interpreting reality without being mistaken for it. That said, I believe that it is possible to identify three levels or spheres of buy-in, as illustrated below.



Core Members
The center represents those members that are highly active and committed, and are commonly body officers, clergy members, chartered initiators, or otherwise active with community projects. These core members have a high degree of motivation and quite likely a strong sense of personal identification with the OTO and/or the local body. On average, they will come to as many events as they can. In many ways, they are the heart and soul of the local body, providing energy, vision, and resources, as well as a sense of history and continuity.

Rank and File
The next sphere is what I call the rank and file. These are members who have a moderate degree of commitment and identification to the body. They can be counted on to show up to several events a year, but are less likely to initiate or lead them. More often than not there are certain events that they are especially interested in, such as Mass or inits, and this is where they'll be. While they generally do not provide the vision or direction of the body, they will often be willing to help them manifest (e.g. by helping with fundraisers, paying dues, putting in time and labor, etc.).

Floaters
The third sphere is filled with floaters. As you have figured out, these folks have the least amount of commitment and participation. They come to only a few events a year, rarely donate time or resources, and essentially do not put any energy into the community beyond what is easy and immediately gratifying (e.g. attending parties). Their interest and identification with the local body is minimal. I call them floaters because they float around the periphery of the community, every now and then swooping in, but never for long or to any great effect.

The effectiveness, climate, and general character of a local body will be largely determined by the relative population of its own spheres. Naturally, it is in the best interest of the local body to have many people near the center and fewer members at the edge. It is important to recognize that, in most cases, all three spheres will always be populated to some degree. It is unrealistic to try to have someone come in from beyond the circle (i.e. a new member) and expect her to dive straight to the center...it's not impossible, but it will be rare for someone to develop that level of commitment to a brand new organization and community. In the majority of cases, new folks will be in C, not because they are advantage-takers or free-riders, but because they are wanting to test the community before investing themselves in it. We have to honor and allow for this process, within reason.

So, one of the things I've been trying to answer is: how do we create an environment that increases the pull towards the center? What can local leaders do to inspire buy-in, i.e. greater amounts of commitment and participation? The reality is that there are forces both pulling and pushing members in both directions, with resistance increasing further in. The big topic right now is, duh, local dues. By making them mandatory (either on the local level or by GL mandate), we are increasing one variable of participation, the financial one (again, I am in favor of mandatory local dues, always have been). However, doing so does not guarantee an increase in commitment. As vital as dues are to the functioning of a local body, they are only one aspect of the path towards the center. [Edit:] And in fact, it is important to realize that dues represent a cost, and as such act as a resistance to moving center. Therefore, it is necessary to balance out this cost with a gain, which in OTO largely comes from the emotional/spiritual fulfillment of being a member. Local leaders who expect dues must offer in return an environment that allows for those dues to be a rewarding, worthwhile expenditure.

A healthy, vibrant local body that is effectively fulfilling both individual goals and the general aims of the Order will have an increasing number of people heading towards the center. A body might be doing 12 Minervals year, but if those members stay in C, or perhaps go into B for a short time before leaving again, then the overall vitality of the community will be stagnant. Although a certain number of members will stay near the edges, a good goal is to always have some members moving into B and A. But, how to do this?

The answer is to develop a collection of carrots and sticks designed to do increase 3 things: one's personal identification with the group, a sense of trust, and the ability to affect the outcome of the group, while decreasing other things, like protracted advantage-taking, social insulation, and needless right-way battles. As important as sticks are in reducing unwanted behaviors, carrots are far more effective in inspiring initiates to travel towards becoming a core members.

Identification, trust, and effectiveness are the three vital variables that normally determine the degree to which a person will be committed and participate. Many studies in group dynamics backs this claim up. The more a local body employs methods and develops cultural norms that are geared towards increasing all three, the more members it will have moving into B and A. The more members it has in B and A, the more people become available to share in labor, provide services and resources, and add to the overall energy and vitality of the group, all of which leads to greater effectiveness in meeting our goals. The other advantage is that when more people are moving towards B and A, the more attractive those spheres become, so that over time more resistance to entry is automatically eased.

What I have presented is not the be all end all of local body membership. Certainly individual members have an equal responsibility to find their own motivation to committment and participation. However, our local body leaders have a choice: they can either promote buy-in, ignore it, or even resist it. It is said that a responsible and effective group leader doesn't manipulate the members, but does manipulate the environment. The question finally comes down to: what kind of environment are our leaders developing? One where increasing numbers of initiaties are travelling towards becoming core members or one that makes staying a floater more attractive? We really do have a choice, and if we want to manifest the Grand Vision of OTO, we will need as many long-term core members as we can get.

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Comments

[info]wishingwell111 wrote:
Mar. 2nd, 2006 06:09 pm (UTC)
This is awesome.. it is exactly what I have seen for years and I have explained it just as you have..
the thing is I have seen this in all group interactions, both within the Occult community, and without. (Excluding employment situations, naturally)
I worked with a non-profit group for artists for years and it was just the same. I worked with bands and their fans, the same. Communes and group living, the same.
A thing to remember is that it takes all 3 groups for success.. the core members do the majority of the work, but without the other 2 groups then there is no reason to do it for then there is no group, just a clique.
The second tier is vital, as all core members come from there, and they are the people who interact with the third group. Often those at the core are too busy doing the majority of the work to chit chat with the hangers on, and a good 2cd tier is helpful there. The third group is vital because that's where the second group comes from and where the public exposure is.
A large core group is best, but in terms of numbers, there will certainly be largest in 3rd group and smallest at the core.

Wow, I dig your posts, this is the second time I've seen you post concepts that I have expressed, and the ones you have posted that I haven't thought of have been most informative and helpful.
Thanks!
[info]ash93 wrote:
Mar. 2nd, 2006 06:48 pm (UTC)
Something that I try to get across is that local body communities are groups just like any other groups in the sense that social dynamics work for us just like everyone else. I believe there is an illusion within OTO that says we are somehow special, that normal human nature does not apply to us. This is a great way to ignore problems and avoid solutions. The fact is, Thelemites are human just like everyone else, and are equally susceptible to group dynamics. The longer we pretend otherwise, the longer we will keep having problems and remain stagnant (on average). I would rather bodies with tiny cores and enormous floaters be the exception, not the rule.
[info]christeos_pir wrote:
Mar. 2nd, 2006 06:11 pm (UTC)
Callahan ("12 Keys to an Effective Church") breaks it down into:

  1. People served in your mission
    These are all people who attend any function, or who use your facilities or receive some service (e.g., newsletters, website, etc.) from you, even if only once.

  2. Constituents
    This includes all who attend several times a year or more, but are not what you'd consider "core" members.

  3. Members
    These are the people who actively participate and support in terms of money, time, work, etc.


It is important to determine just who your focal group is, in terms of each of these types.

  • What kind of events draw each of these groups?
  • What is the potential to grow each of these (in terms of numbers)?
  • How?
  • Working from the general to the specific, what strategies can be crafted to attract and keep former, current but sporadic, and new, persons in each of the above three categories.
Not all Constituents must be Members. Not all served by your mission will be constituents. We’d like them to, of course, but it’s important to recognize that some prefer to be where they are. The task is to best serve each group, while encouraging individuals to move from served to constituent, from constituent to member.

There's a lot more on all this in my adaptation of Callahan's book to OTO bodies, which we are currently working through in SWL's business meetings.


[info]ash93 wrote:
Mar. 2nd, 2006 06:55 pm (UTC)
This is a great model for thinking in terms of service and event planning. I bet it is especially useful for promoting outreach (getting new members) and increasing identification (within existing membership). Again, I'm not claiming that my model is the only one...but that we need to start seeing that there are multiple levels of buy-in and that it is important for a body to promote movement towards the center (what I call "core" and what this model calls "members").

I also agree that it is important to not blow off all three levels...that each are important in their own way. In fact, by finding ways to honor the [floaters/constituents], the more likely some will begin to increase commitment and participation. The "all or nothing" attitude I see from some corners might be emotionally satisfying, but isn't realistic or effective.

Thanks for sharing this.
[info]christeos_pir wrote:
Mar. 2nd, 2006 08:20 pm (UTC)
I would love to see/participate in an OTO weekend-long workshop on Strategic Planning. I know Kerry's got material for presentations, as does [info]tantric_chef, and others in the community, I'd wager.

And no, I'm not volunteering to pull one together. Not anytime soon.
[info]ash93 wrote:
Mar. 2nd, 2006 08:40 pm (UTC)
I myself would like to see more people focusing on the problems of membership. SWL really shot itself in the foot because we didn't pay enough attention to it...I'm supremely glad to hear that this is being corrected (which I figured James would do...he's the man!). We need to develop measures for body masters so they can systematically gauge things like degrees of commitment and participation, along with factors like incoming members and attrition levels. Also, strategies for each general sphere would be different...ways to inspire buy-in for floaters will not always be the same for the rank and file.

Of course, I suspect that we still have to articulate why it is important to do so. There are still plenty of people who think that all we have to do is schedule Masses and inits and put on magick classes, and the rest will take care of itself. This is an attitude that must change if the Order is going to achieve even minimal goals, like establishing temples. Without a growing, motivated, competent membership, a local body will remain stagnant and ineffective. I know I'm preaching to the choir, but we must spread this message!
[info]dayglow_pirate wrote:
Mar. 2nd, 2006 06:50 pm (UTC)
You've left one group out of this equation, those that have to travel more than two or three hours to a body. I live five hours, of interstate driving, from the closest Oasis. I know one Soror that lives 18 hours from her closest body. Most of us, who have to travel, try to make it to as many functions as we can but it is not always possible to do so. Personally, I do as much as I can to assist and involve myself with the Oasis but I can only do so much from this distance.
[info]ash93 wrote:
Mar. 2nd, 2006 07:03 pm (UTC)
Although a member might not be able to participate much due to distance or other barrier (e.g. being a single parent, going to grad school, financial hardship, etc), the important aspect of this model is the degree of buy-in within the context of their circumstances.

So, it sounds to me like you are somewhere in the A to B range in terms of buy-in. In absolute terms you have lower participation, but in the context of your geographic location, you are actually high participators. This is a great example of the importance of analyzing membership in relative and not absolute terms.
[info]ash93 wrote:
Mar. 2nd, 2006 07:08 pm (UTC)
Also, just to be clear, the essence of the floater is one who does not put any energy into the community beyond what is easy and immediately gratifying. It is not so much about how much the member participates in absolute terms, but the underlying degree of motivation to do so.
[info]iamnot31 wrote:
Mar. 2nd, 2006 09:07 pm (UTC)
Participation
I would have to agree here. For example, I am an officer of a lodge but yet I'm rarely seen at functions. I have two young children and my husband is the Master(We also live about 2 hours from our dedicated space btw), so he is away frequently on the weekends and I am working behind the scenes.
There are ways to participate in LB development without physically attending events every weekend. Even those who live 2 hours or 15 hours away can lend a hand. I think it takes dedication, motivation and a little creativity.
[info]ash93 wrote:
Mar. 2nd, 2006 09:27 pm (UTC)
Re: Participation
I think that if I were to be more precise, I'd redefine "buy-in" as: a member's degree of commitment and motivation to participate with the local body. Ability and motivation are indeed two different things, which can be confused when measured against absolute terms.

This is another component of membership that need to be clearly articulated in our communities, so that members who are highly motivated but have significant barriers to participation will know that they are valued. This is a good idea, if for no other reason, because if barriers are eventually removed, the member will actually still be there to manifest her motivation.
[info]iamnot31 wrote:
Mar. 2nd, 2006 09:49 pm (UTC)
Re: Participation
I think that in general most people want to actively participate in the development of the group. There will always be "floaters" and even some regular attendees that "freeload" off the hard work of others. However, I think that most people want to help but they just don't know how. "Core" members may, in the process of trying to keep the ship afloat, inadvertently discourage the membership from taking initiative because it is much easier to do it themselves than direct and supervise someone else. LB Leaders may be so busy trying to figure out what they are doing that even thinking about delegation is just one more task on the never-ending list of things to do.
[info]ash93 wrote:
Mar. 2nd, 2006 10:04 pm (UTC)
Re: Participation
I think that in general most people want to actively participate in the development of the group

Well, I don't want to say what it's like in your local body, but I believe that this motivation does vary on average. I agree that motivation to participate is rarely zero, but I think there is a quantitative difference between the three arbitrary spheres I outline.

I completely agree that even many floaters would participate more if given the opportunity and capability. This is actually a big point of my post: that we need to develop and employ methods to promote commitment and participation, which is totally possible at all three levels. Local leaders often do not think about how to do this, especially with new members who don't know much about how we work or what we need. I maintain strongly that if we provide members with opportunity and competence-building measures, we will see a dramatic increase in A and B level membership.
[info]christeos_pir wrote:
Mar. 2nd, 2006 11:22 pm (UTC)
FWIW, I personally don't like the term "floater" -- sounds like something in the pool in Animal House.
[info]ash93 wrote:
Mar. 3rd, 2006 03:03 am (UTC)
Based on the description, what would you recommend. I'm open to suggestions...
[info]baal_kriah wrote:
Mar. 2nd, 2006 11:32 pm (UTC)
More common definitions of "floater" may be found on this page.
[info]jetsiva wrote:
Mar. 3rd, 2006 04:56 am (UTC)
So where would you place yourself? Even better, where do you plan to be?
[info]ash93 wrote:
Mar. 3rd, 2006 05:44 am (UTC)
That's a good question. In terms of OTO as an organization, I am right in the center. I have high commitment and I have several projects going on at the non-local level. When it comes to SWL, I was also a core member. Since coming out here, I have fallen into Sphere C...I do not really identify with any of the local bodies and my motivation to participate is relatively low.

When I analyze why that is, it is a combination of factors. One is that my move here has been dominated by grad school, finding work, and the general struggle to settle into the city. Another factor is several months working with a deficit budget (i.e. taking money out of savings to pay for bills). Another is the practical difficulty to get over to the East Bay from where I am, both in terms of money and time (both of which are at a premium). So, my current situation is unusual, I believe, in the sheer number of barriers to participation.

On the other hand, I have also encountered a general Bay community that is partially characterized by conflict and a certain amount of social exclusion...traits that are very unattractive to me. So, to be honest, I just haven't experienced much here that inspires me to sacrifice valuable time now set aside for school, marriage, and current OTO projects. Perhaps that will change.

However, I do feel obligated as a brother to participate as much as I can, so I made my TBE membership pledge. It will take some time to identify with the community of TBE, which is true of entering into any new group. While I'm in school, I will have little ability to participate (and less and less over the next 3 years), but I will offer what I can. So, ultimately, while I'm in school I'd be satisfied if I could be a local member of the rank and file, in terms of identification and motivation.
enigmius93 wrote:
Mar. 3rd, 2006 05:47 pm (UTC)
Not all floaters are flakey! Some are just hermits :)
I personaly don't like people so much, so the local scene isn't what I am into.. Just grand lodge..
[info]ash93 wrote:
Mar. 3rd, 2006 06:51 pm (UTC)
I didn't say they were flakey, as in being undependable for flighty. The point is that they have a lower level of commitment and motivation to participate that those in Spheres A and B. I myself now fall into this category on the local level, although I'm trying to climb into B. The idea isn't to put them down, but to describe their general disposition and behavior. For local leadership, the object would be to find ways to inspire the floaters to become rank and file, not to put them down or kick them out (unless they were protracted advantage-takers, which is another story).